The rain is almost drowning us out through the open windows on this humid summer’s Eve at Klub’s space, where we also had our beta launch Sleeve Sessions. I’ve been invited together with eight new platforms trying to rethink our digital communities. And eight coaches, truly heavy hitters in this field. Close to founders, thinkers, and politically defining, restorative voices, many from The Copenhagen Letter (I’m not allowed to name anybody).

I’m jotting down notes in my notebook. It’s putting our daily work at Sleeve into perspective. Our ongoing effort to improve, refine, explore, and learn how the platform can solve the very real problems we see. As one of the initiators of the event said: “We’re really glad you’re here. You’re all builders, and you know what it feels like when people laugh at your idea or even worse, ignore you. It takes time, but you keep going.” It felt great to be part of a community like this.

We firmly believe that Sleeve can make a difference in how artists connect directly with their biggest supporters — their listeners and fans. A connection that isn’t about gaming a system or fitting in, but about letting the art unfold and just be — for and with those for whom the music really matters. For those who want to be invited in at their own pace.

To be honest, building your own startup is a rollercoaster. One day you’re worrying about everything that could go wrong. Impatiently wondering if there’s enough momentum. And the next moment it’s the most rewarding thing you could possibly be doing — when you get feedback that it’s really making a difference. That it feels like a safe space. That the music finally has room, and so does the relationship. That listeners can actually relate to both the artist and the art.

Another thing the initiator said was “Five years ago, I would’ve said ‘Don’t ever try to build another social platform’. But there’s something shifting in where we choose to spend our time. That’s why I think there’s huge potential in creating new spaces to be social — right now. Time is now.” And another of the initiators said: “We need to look at new vertical social platforms. They are the future.”

I was deeply honored to be invited in. It’s sparked some really powerful and important thoughts. Motivation. I’d love to hear what others think — not just about our platform, but more broadly. About social media and the landscape we’re all living in right now. If it will change, how it will change, and how we want it to change.

P.S. I’m also testing something very secret… a live stream on Sleeve! You’ll be the first to try this with me. Look out for an invitation soon