Thanks to everyone who joined the livestream — it was a joy trying this format for the first time!

If you missed it, here’s the full talk on why newsletters still matter in 2025 — and how artists can use them to build lasting relationships, not just push promotions.

In the talk, I share:

– Why more musicians are shifting their energy from socials to inboxes

– What it means to own your relationships, not rent them

– How to write newsletters people actually want to read

– And why calm, consistent presence beats any viral moment

You can run your newsletter directly on Sleeve.

No third-party tools. Import your mails and you have one space where you can write, host early releases, run memberships, and now even livestream — all designed for musicians specifically.

If you’ve been thinking about starting a newsletter — or want to offer more than just content to your audience — try it on Sleeve. Built for your rhythm, your voice, your people.

The stream also shows how livestreaming works on Sleeve. The moment it ends, the recording becomes a post. Seamless and simple. If you’re curious what that might look like for you, this is a great way to see it in action.

Let’s build slower, deeper, more direct.

– Anna